Since 1993
The Future of Media planning
With so much disruption to the traditional models, with complex and fragmented media ecosystem, the exuberance of personalised data, programmatic advertising, and with the whole consumer journey now been disrupted by the looming age of artificial intelligence at every stage, some media channels will definitely remain very powerful to serve consumers with more relevant ads and experiences. By combining traditional and digital advertising, brands can benefit from the mass awareness of traditional media, as well as the targeted, personal nature of many digital channels.
Summary
learn more about the future of media planning.
Should all companies go digital?
Global digital growth shows no sign of slowing With a million new people around the world coming online every day, and with the introduction of 5G and the rise of the Internet of Things, AI, AR, and mobile devices, our...
Who are you talking to?
Segmenting your audience is an effective way of making sure you are saying the right things to the relevant people so you need first to understand who the people are, what they do, and how they think and feel. People develop...
Reach or frequency?
Both reach and frequency are known as the benchmark for measuring advertising effectiveness. But the value you place on these metrics really depends on campaign objectives, market dynamics and competitor...
continuous vs bursts
The Debate One of the most common debates when scheduling your media plan is choosing between Continuous (sometimes called straight-through advertising) and Bursts
alt-traditional
Audience measurement has clearly been changed by the rise of cloud computing and Big data and the profound analysis that can be implemented through big data analytics platforms such as Analytics 2.0. So, do traditional...
shift-digital
From Augmented reality usage in newspapers to digital signage, to virtual advertising in sports stadiums, digital advertising is embracing motion as a means to capture an audience’s attention as never before. One of the most...
mobile advertising
How good, or bad, Mobile ads can make or break your business There is a very good chance to provide brands with the opportunity to reach highly engaged individuals with personalised, hyper-targeted messages and offers through...
